Enhancing the Customer Journey into the
New Retail World
Retail industry is witnessing
unprecedented transformation owing to digital technologies, customer expectations, and buying
Synfosys enables Retail & Ecommerce enterprises to deliver engaging,
seamless, and secured shopping experience to customers across every retail touchpoint with
its business outcome-oriented approach.
We improve retail & e-commerce business operations by leveraging cloud,
mobility, AI, data analytics, and domain expertise to drive profitability and competitive
advantage. Our Consulting expertise gives the right strategy for omnichannel adoption
considering customers, competitors, and digital enablement.
We help streamline business operations with the adoption of marketing automation to drive
sales and quality of the service.
- Assure customer acquisition, retention, promotion planning,
effective retail operations, and better merchandising with advanced analytics and AI
- Chatbots for streamlined retail experience
- Comprehensive analytics on data sourced from social media,
mobile, and other channels to better understand customers
IoT for retail operations
Our IoT expertise delivers holistic shopping experience with personalized
and contextualized interactions leading to high levels of customer engagement.
- Gives visibility into the customers’ shopping behaviors
- Personalized Interactions and Better Customer Service
- Inventory visibility, accuracy & availability for
omnichannel demand, thereby preventing shortage or over-stocking of products
With our data analytics, we provide actionable insights on customers,
sales, and marketing services for effective decision making to boost business efficiency.
Engage customers across the value chain – from awareness to post-sales
- Personalized customer experiences and improved inventory
- Identification of fraud-related activities and threats
across online payment systems
Mobility in Retail & Ecommerce
Mobility solutions improve customer engagement and efficient store management
reduce your operational cost and improve your profit margins significantly.
Mobile applications incorporated with Virtual Reality help customers transform their
imagination into reality.
- Voice search to provide the convenience of searching and
choosing the products
- Personalized messages to the customers based on the location
Development of E-commerce Platforms
We enable brands/retailers to sell online, with e-commerce platforms by providing customer
insights, merchandising strategy, technology, supply chain, and digital marketing strategy.
Appealing and Intuitive UI/UX designs for personalized & delightful customer experiences
- Integration of multiple payment gateways for simple and
secure online transactions
- Build high performance and feature-rich shopping carts with
the latest platforms, aligned with business needs
Incorporation of SEO strategy to drive ROI and customer reach
- Personalized product recommendations with AI and data
analytics, to increase conversion rates
- Insights and reports on visitor tracking, navigation
analysis, traffic segmentation with data analytics
Ensure robust security and compliance with GDPR, PCI & eprivacy by incorporating SSL
certificates/protocols, periodic scans for malware & vulnerabilities